Mia
A personalized plan for your menopause journey, so you can keep crushing it.
SUMMARY
Half the population will experience menopause, yet this category of women’s health receives much less attention than the rest. ~28 million women between 45-64 (20% of the American workforce) experience menopause in any given year. The demographic of women in her menopausal years of life controls $15T of spending power, yet she is not adequately met with the care and treatment she deserves to navigate this transitional period.
During menopause, one may experience everything from hot flashes, insomnia, depression, and weight gain, to bone density loss- as well as a multitude of symptoms affecting sexual and urinary health. This does not include the additional lifestyle challenges accompanying these medical symptoms. No one should feel as if they simply have to navigate these ailments in silence and persevere.
Enter Mia, a product designed to be a holistic solution to help support, educate, and lift up women who are in any stage of Menopause.
PROBLEM
As the design lead, I collaborated with my co-founder and conducted primary and secondary research to deep-dive the problem space.
By analyzing various data sources, I identified 2 pain points for these patients.
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Lack of education and personalized support
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Dealing with terrible symptoms day in and day out without relief
Patients want to better understand what is happening to them. More specifically, “Is this normal?” and “What can I do to get relief?”. They most often seek information from friends, Google/online search, or doctors.
Friends don’t always have all the answers, or may have different symptoms. Some families just don’t talk about it. Doctors are often dismissive or lack education in this area. They may quickly recommend HRT without enough explanation, or view menopause as “natural” and therefore not severe. Google/Online search is overwhelming. It’s difficult to know who to trust. Recommendations are generic even though there are 34+ symptoms. This patient group often has pre-existing conditions or complicating factors as well.
SOLUTION
Empower women who are going through menopause feel supported, seen, and heard. Do so through personalized education, lifestyle habits, and support from a coach. The product should be there as a helpful guide and expert friend when she needs it most.
TARGET USER
I further identified the target user for the product.
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Females
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Aged 35-60
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Natural, induced or early onset of menopause
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Experiencing bothersome symptoms of menopause
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Interested in finding relief and learn more
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Open to making lifestyle changes
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Lack of support (from HCP, community, other products)
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Not satisfied with HCPs or no access to HCPs
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Avid phone, online messaging user
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Willing to pay monthly subscription
CONCEPT TESTING STIMULI
Before jumping into the product journey and interface design, I sketched out a few scenarios with our target users and what they would do when they experience symptoms and the steps they would follow.
BRANDING
I identified the tone of the experience and the high level style guide to help inform the design. For the voice, I wanted it to be humorous, relatable, trustworthy, and emotionally intelligent. It’s like your witty friend who is down-to-earth and unfiltered.
OUTCOME
We decided on the MVP features to showcase the product. Using the branding guidelines set I designed the initial experience. This prototype along with our research is set up for a pitch to investors
